Pure Africa is an owner-run tourism operator with a responsible ethos. Based in Victoria Falls Zimbabwe, we specialise in premium experiences, river cruises, weddings and events.
Pure Africa actively strives to redesign the destination experience for travellers to Victoria Falls.
There is only one way to see and understand the magnitude, historical relevance and sheer beauty of this Natural Wonder of the World, by guided tour. Working with the finest guides we ensure that you see Victoria Falls from the best angles and learn the lesser-known secrets of the area. A sight of awe-inspiring grandeur described by the Kololo tribe in the 1800s as ‘Mosi-oa-Tunya’ – ‘The Smoke that Thunders’. Around two-thirds of Victoria Falls can be viewed within Zimbabwe, with paths leading through the rain forest to the Devils Cataract, Main Falls, Horseshoe Falls and aptly named Rainbow Falls viewing points.